Join us for an evening with David Haigh of Brand Finance, to understand the importance of keeping your brand strong in a crisis. Topics that will be covered: What
Join us for an evening with David Haigh of Brand Finance, to understand the importance of keeping your brand strong in a crisis.
Topics that will be covered:
- What is a Crisis?
- What are the types of crisis that can affect brands?
- Managing crises – organisational response is critical. The impact has on a brand is determined by the way it is managed
- Understanding the impact of the crisis on an organisation
David will demonstrate the above topics by using a variety of examples of brands that have experienced large-scale crisis over recent years.
A little bit about Brand Finance and David Haigh:
Brand Finance is the world’s leading branded business valuation and strategy consultancy. They help clients to solve brand challenges using financial valuation techniques and advanced market research analysis to deliver robust, value-based insight and recommendations to assist with strategic decision making.
David is the CEO and founder of Brand Finance plc. He qualified as a Chartered Accountant with Price Waterhouse in London. He first worked in International Financial Management then moved into the Marketing Services sector. David represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
(Thursday) 7:00 pm - 8:00 pm