Academy of Chief Marketers Relaunches Superbrands USA

America’s Greatest Brands has now taken its place with Superbrands’ globally recognized awarded status. Superbrands is the world’s largest independent arbiter of branding. It is a powerful brand sentiment benchmark for brands who’ve set the agenda, bucked trends, and outwitted the competition.

Since 1995, Superbrands has identified and paid tribute to the most exceptional brands worldwide. It recognizes those brands that have established the finest reputation in their field and offer customers significant emotional and tangible advantages. The Superbrands program is more than just a book and seal. It celebrates the success of the recognized brands and increases brand awareness both within their industry and amongst their consumers and clients. Superbrands membership gives brands various tools they can use to maximize exposure, leverage their Superbrand Status, and support their marketing teams.

The Superbrand USA status is awarded for awareness, quality, reliability and distinction; by combining detailed independent research carried out by Statista and an extensive survey undertaken by Opinium of 20,000 consumers & business executives reviewing a comprehensive nominated list.

The Superbrands Annual explores the history, development and achievements of some of the nation’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brand’s strategy and proposition.