Look at any mobile usage statistics, and the trend is clear: we rely heavily on our smartphones in our daily lives. More people are getting online now than ever as smartphones become more affordable. This presents a tremendous potential market that demands mobile optimisation for easy search and browsing.
Let’s look at what mobile optimisation means and leverage its advantages.
Users face everyday challenges with mobile browsing that they can resolve through the proper mobile optimisation. These are:
Mobile optimisation is easier than you think. Focus on these five key design features to optimise your website for smartphones and tablets.
There are plenty of reasons why a mobile optimised site should be your priority going forward. We turn to our smartphones to search for products, reviews, and even store locations when we’re on the move.
A good mobile browsing experience also means higher return rates and repeat purchases. That said, here are some main benefits of mobile optimisations:
Buyers are most likely to run a mobile search for products while they’re in transit. Mobile optimised sites have a better chance of appearing on the search results, meaning that buyers can easily find your business and drop by to make a purchase.
A mobile site needs the same level of search engine optimisation as your desktop site because search engines recognise users’ devices and first pull up mobile optimised pages.
A mobile optimised website encourages users to browse for longer. They’ll spend more time reading, liking, sharing, commenting, and clicking through your calls to action on your site, all on their smartphones.
An accessible, minimalist mobile site demonstrates that you value your user’s time and resources. A mobile optimised site is easy to read and navigate, which leads to higher return rates and brand loyalty.
All your communications with your customers should be mobile optimised. Your social media adverts, promotional emails, and SMS content should display correctly on smartphones. This makes the entire buyer’s journey a breeze, and customers are more likely to complete their orders right on their phones.
Mobile optimisation is the best way to turn a casual searcher into a ready buyer. Don’t simply use your default mobile site template. Instead, treat your mobile site as a separate platform with its target audience.
Hire a professional mobile optimisation designer to develop the right optimisation strategy for your smartphone users across their devices. You will tap into a broader target audience and see tangible results on your bottom line.